Bugger
///Member
msm@Promotec Performance said:Just look at what the other similar brands are doing. Audi has their "S" and "RS" lines.
Merc had their AMG, which they diluted. Then they came out with the hardcore Black Series.
BMW's marketing department is caught between a rock and a hard place. They should have kept the M badge for what it was intended and created a new sub-brand one below it for cars like the M135i, M550d, etc. IMO calling it ///M performance, along with ///M was the mistake they made here.
Back in the day these were designated as Sportspack or Individual or whatever. You're right, BMW are caught between a rock and a hard place because a "cheap", and I use the term very loosely, version of an M car is still better than a "stock" BMW. What this ultimately does is kill the resale value of an M car because you can find something that is almost 90% an M car for a lot less than what an M costs. Look at the price difference between a 2007 E92 M3 and a 2007 E92 335i. You can pick that 335i up for a third of what it cost brand new and practically the only difference is the engine and suspension. And therein lies the problem.
As an example:
http://www.autotrader.co.za/used-ca...alberton-fpa-8a60efbf3d5d7fe3013da0210e103184
http://www.autotrader.co.za/used-ca...d0137cb64dd8f406f/makemodel/make/bmw/model/m3
In the case of this particular M3, it has been on Autotrader for about 9 months now.
Honestly though, I would rather walk than drive anything but a BMW,learnt by driving an Audinary......
 
				 
 
		 
 
		 
 
 
		 
 
		 
 
		 
 
		 
 
 
 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		