Subaru BRZ review which I think sums up what makes this car what it is. Might as well refer to the Toyota 86.
http://online.wsj.com/article/SB10001424052702304724404577293812942708538.html
The point of the car isn't to go fast in straight lines, it's a car that, when you want to have some fun throwing it around corners or kicking the back out, it makes it easy. It's a car that
feels fast in the driver's seat but isn't fast on paper, it's a car that you'll spend more time exploring and enjoying its limits than a more powerful car at half-throttle in everyday driving. Honestly, if you aren't taking your high-powered car to a track, how often are you actually able to enjoy it's limits? Proper LSD available stock, thin Prius tires, RWD, light but not-overpowered car? Sounds like an E30 M3/325iS to me, and I don't see anyone calling that car slow and not enjoyable.
I can understand that some people will want a car that flies in a straight line and they get their thrills out of being mashed into the back of their seat, but other people prefer getting mashed into the side of their seat, which is where this car will deliver. Compared to a new 125i (which is this car's competitor in terms of power and price), which do you think will be more enjoyable, and designed to be driven hard? And cost less to buy, fill up, and maintain?
The only other cars that compete with this thing in the RWD segment for the price and power, that you can buy
new, are probably the MX-5 and the new 125i. This car hits a very small new-car market in the R300-350k range for a RWD 'fun' car, not an executive whale. The Honda S2000 cost over R420k by the time it went out of production in 2009, and of course had more power, it rev'd to 8800k! It's not fair to compare this car to what you can buy second hand, obviously it'll lose to many cars. But new?
Comparing this car to other cars in the price-range in terms of features and comforts isn't the point of this car. This car is going to see a very limited production and Toybaru knew that when they made it. It cost them a lot to develop and fine-tune a car that isn't going to sell like a Citi Golf, and that's what comes out on your pricetag.