A little bit offside but doesnt it feel like there is a new ferrari launch every week these days where as it used to be a bit more special before.
Bro the reality is that the new cars are not as desirable and not selling well in many markets. Since losing pininfarina as their design house they are also discovering that design is more than just listening to the internet or focus groups. Most look like fish these days and have lost the purity in design they once had. They are trying to iterate through this hoping something works while also trying to target new markets. They needed an entry level car too and not a R6M one… something 3-ish and based on an Alfa or Mas which they no longer have access to. This was what saved them way back with the “Maserati” California.
They have these absolutely horrendous optional colourways and options as well. Makes no sense. The days of a fancy expensive tricolore stripe hand painted under paint are gone. Now you get a strange dual tone front that looks like a bad car bra from the 90s.
This is as opposed to lambo which will keep a base design for a decade even now, Porsche and McLaren going the evolution route and the hypercar makers basically becoming ASMR for rich people.
Alas this also makes sure the older cars only become more sought after and out of reach for eg Me 🤣🙆🏽♂️🤦🏽♂️
The most soul stirring cars that wake up the kid inside you today are Lambos imho (new ones I mean). Looks, presence, noise and engineering.
I covered some of the Amalfi launch event on TikTok and Insta. It’s a R6M plus-sized f type with a worse interior… and the interior and screen integrations are worse than 10 year old Ferraris.
If I had to summarise I’d say Ferrari is to the supercar makers what Mercedes has become to us in the ABM luxury car fight in some sense.
Have a watch if you’re keen.