I attended the Launch at Sandton Auto.
To be honest, I expected a more exclusive event, especially since I had to RSVP for the damned thing, only to get there and find every tom dick and Harry test driving the cars and sweating over the cars.
Where was the exclusive launch?
The cars are awesome, but the price isnt.
I test drove the 320d in a sport combination. I found it much smoother and responsive than my existing E90 LCI, and with a little more kick than mine. Although, its rated at 135 kW as well.
there was not enough information available on the day about the 3 different variants. and I found the salespeople useless. When i mentioned Servotronic steering to the salesguy on the test drive, he was confused. Yet this is an option on all new 3 models.
:nonono:
I think the price isnt really justified, and as with my 320d E90 LCI, I will wait for a nice, well specced Demo.
The 328i I have been told is legendary. But having become a diesel fanatic, I am waiting for a 330d or 335d.
As far as the whole experience of a new model launch, it was lacking, no lanyard, 3 series pens, not even a new 3 series magazine telling me about the new 3 series and its variants.
No doubt that the new one will win hearts and minds, slowly convincing those doubting its lines over time.
I just expected a bit more fanfare from a premium brand.
BMW.........The launches need to be a talking point, the cars already are.