Ralf, as someone in business, I feel this needs to be said - Wake up and smell the coffee!
After reading through, and observing the goings on at SpeedWay Auto, I feel quite obliged to point the following out to you, as maybe you aren't seeing this for yourself.
- A business owner cannot leave the fate of their investment in the hands of the staff:
As anyone will tell you, there is no replacement for hard work. Too many times before have I heard this from a Fanatic, "I went to Speedway, and Ralf wasn't there.". In all honesty, a business owner is required to be hands-on at most, if not all times. To take an active interest in what goes on in your shop is nothing bad. So is being the first person to get to work, as well as the last person to leave. As the boss, it's your duty to lead by example.
I could not fathom how you have a shop performing various work and services, daily, yet you have no gauge on what work is being done on each car that passes through your doors. This is alarming, as how do you then ensure customer satisfaction and conflict resolution, should a customer return? Further to that, knowing what's going on in your store ultimately gives you an idea as to what your turnover should be for a day / week / month.
- the guy who pays the salary is the boss:
While your staff might know what they're doing in most cases, it seems like you let them dictate what goes on in Speedway, rather than you calling the shots. It seems like today was a prime example to that. As an owner, you're ultimately a leader, which requires you to be tough on certain stances. The converse also requires you to be fair and decent towards them. If my staff ever told me to sit in my office and let them handle everything going on in the shop, that would automatically fire off the alarm bells as to what they are actually hiding. Also the fact that you allowed a guy under the influence to work with and drive customers cars today is both shocking and appalling.
- know your target market:
I've heard you mention on several occasions about how you get quite a few enquiries from Fanatics which hardly materialises into actual work. This is fair, however, where is the bulk of your current work coming from? From what I've seen, it's more the people in and around the area that drive in, looking for work to be done, as opposed to referrals from online media. What have you done to engage that market? Cyber begging is definitely not going to pay your bills and I suggest that you do more work to properly enhance your gathering of work, as opposed to making it fall into your lap.
- maintain what you have an investment in:
Most people don't figure this out till very late on in their business lives - maintaining the look and appearance of their businesses actually shows that they take pride in what they do, which automatically shows the client base that they're serious about good work. To put this bluntly: Speedway is filthy and is a mess. The respect for people goes a long way, and the toilets at Speedway are just shocking. Would you return to a place of business if you were subjected to such conditions? The same goes for the outside and service area. There is no clear way of doing things and there is no order. Same goes for the signage outside the store - everything needs to be properly maintained to keep the business looking good, as opposed to looking like it has given up on itself.
What I'm saying by all of this is that you should not spend your time sitting in a back office after having arrived at work after 10am. Spending time behind a PC does not drive profits, doing actual work does. Proven by many advertisers on here who dedicate work time to business involvement and activities, and have a satisfied client base as well as success to show.
This might come across as scathing but I feel that this all must be said. You need to take an active handle on your success as opposed to leaving it in the hands of everyone else.
All the best,
Fuzz
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