I don't think much has changed in terms of engine technology, but for sure more tuning bits available on the market by the look of things.
I've always wondered, what the difference is between efficiency and absolute performance when it comes to software, of course efficiency ends when you start over-boosting and over fueling to get that little extra... but for me efficiency is king, and that is what I want from a tune.
My comments are of course, my opinion only, and not based on fact or personal tuning experience.
Maybe the clever guys can add value here, but one thing is for sure, my tractor is going for tuning very SOON.