My E39 540 had ferodo pads in when I bought it, the pad backing had actually melted, the brakes squeeled like crazy and the discs were F'd by the hard pads..... real quality stuff........, it's fine on a Toyota or VW, but on a BMW I find other brands work better.
ATE - Good
Pagid - Good (Original) lots of dust.... and way too expensive
Febi - Good
Green/Red/Yellow stuff - only heard very good things about them as well on the USA forums, will try them next time.
I've learned that for a friction pad to stop a car properly they are going to have to make dust, pads that make no dust never seem to work either, it's like tyres, softer ones grip much better but don't last as long.