BMW SA hits 3 Series high point

Niju06

New member
News24 -

BMW SA achieved a major local production milestone this week when a silver 335xi was driven off the production line at Rosslyn, Pretoria.

The car was the 300 000th E90 to be built and BMW was proud to celebrate the occasion.

The model’s xi designation is also a nod to the plant’s recent expansion to accommodate production of 3 Series xDrive models for export to left-hand drive models from February, 2011.

250 CARS A DAY

This production figure exceeds those of the two previous generations of 3 Series built in South Africa. The E36, built here from 1990 to 1998, had a production run of 92 589; 269 810 E46 cars were assembled between 1998 and 2005.

The Rosslyn plant, north of Pretoria, assembles E90 models for both the local and export markets and produces an average of 250 a day. Of these, 80 percent are for export to Canada, Australia, New Zealand and Hong Kong.

BMW SA's managing director Bodo Donauer commented: “Most of our export volume is produced for two of the most demanding customer markets in the world, the US and Japan. At the same time we are only the second BMW Group plant (the other is Munich) that produces the BMW 3 Series sedan with xDrive."

The plant is retooling for full-scale production of the next-generation model which is due to start in February, 2012.
 

P1000

///Member
Diablo Jnr said:
Average price 400k * 250 vehicles a day = R100mil

Production value is at most half that. Remember, once it leaves our shore, they have to charge less for it...
 

Diablo Jnr

///Member
the selling price overseas are not that much less than ours...think Japan and Australia pay more than we do...most co would kill to have those type of margins
 

Sankekur

///Member
The travesty of this is that the BMW's that are exported will probably end up being sold for less in the countries that they are exported too (not to talk about part prices), and we don't even get all the different models made by Rosslyn, so what really is the point of having rosslyn here, if it doesn't benefit the consumers? (The same thing can be said for sasol and eskom)
 

Ryder

Member
Sankekur said:
The travesty of this is that the BMW's that are exported will probably end up being sold for less in the countries that they are exported too (not to talk about part prices), and we don't even get all the different models made by Rosslyn, so what really is the point of having rosslyn here, if it doesn't benefit the consumers? (The same thing can be said for sasol and eskom)

Well, it does benefit consumers, just not local ones. Its all about economies of scale and getting the most of out of their investment in SA. Its way cheaper to retool current plants than to setup shop elsewhere to produce varients of the same thing. Not to mention also the tax credits manufacturers earn for their export programmes.

 
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