Most 1 Series owners think their cars are FWD

[zabbo]

What the f^%$&^%

Taken from News24:
FWD is cool with 1 Series customers

Obviously the move is seen as an attempt to checkmate Audi forthcoming A1 in the small city-car market. Well, it would appear BMWs’s own customers were a root cause for Reithofer’s decision to usher in an era of front-wheel driven BMWs.

Explaining himself during a conference call after the media conference last week to analysts, Reithofer said during a survey of BMW 1 Series owners, it was found 80% of them believed their cars were in fact front-wheel drive. If you own a concourse condition E30, you have permission to commit harakiri now…

Reithofer’s admitted the results of the 1 Series owner survey were "quite a surprise" and comforted him greatly concerning the future expansion of BMW’s front-wheel drive platforms.

It just goes to show that with the 1 Series BMW really has attracted a very ‘new’ customer base.

We sincerely believe the 20% of 1 Series respondents who did in fact know their cars were rear-wheel driven owned 130- and 135is.
:hammerhead:

 

[Obviously]

Lol. I just thought about this & posted the very same thing here http://www.bmwfanatics.co.za/showthread.php?tid=5131&page=2

 

[freerider]

haha, I think the problem is that the people that where interviewed are all from the states, where most of the 1 series drivers would be woman or teenagers that dont know their ass from their face.

 

[fastguy]

Hi All,

i agree with freerider, what was the demographics of the ppl interviewed?

 

[applehero]

Bunch of Idiots! They make the enthusiasts that drive our 1 series look incompetent!

 

[Jandre]

Majority of them were looking to buy a golf 5 and then decided, well they are both hatchbacks, so I will buy the fwd car with the better badge. ( says he who drives a golf)

 

[Clownshoe]

Using statistics to justify a fwd car in a few years...