TurboLlew
Honorary ///Member
I have no major updates on my F10, with the 4C having received most of the attention this month, but having gone through the process of getting quotes and various bits of advice, I thought I would share this here. I am not naming and shaming, but rather want to share the experience and see if this is par for the course.
All I wanted to do was a service and fairly mundane work (for this platform anyway) in the form of plugs and coil packs.
Backyard mechanics didn't interest me but I thought I would look at indies. I found that many of the independents close to me (and even those not-so-close) had me chasing up with them on getting quotes. I am not a fan of chasing people in order to give them money at the best of times. Of those that responded I was not happy with pricing. I also looked into the quotes and saw a variety of things added that made me ask a few questions.
Quoting & Booking process itself:
BMW has come a long way when it comes to this. You put in your VIN online, it identifies your car, you choose what you would like done and (in my case) first thing next morning I got a call from the dealer to book the car in and add more things to check. They were able to do slightly better (once all was said and done) than the online quote.
Indies: I mentioned chasing up above, but another irritating thing was the 'bedside manner' of the people you're entrusting your car. I felt like this was very unprofessional and left much to be desired. This was enough to put me off at least a couple. I honestly don't have the time or energy to be constantly chasing people or making friends with tuners or mechanics. Either way, if the guys are really that busy they are probably making enough money so don't really need mine...
[font=Tahoma,Verdana,Arial,Sans-Serif]The volume of stuff that is added to these quotes is substantial and they tell you that this is all stuff the dealer won't do and if you don't do them your car is basically going to explode. I get the feeling that they like to paint BMW as incompetent (I am not saying there is no incompetence at BMW). All this does is create fear, uncertainty and doubt and is a well known tactic across many industries. Injector cleaners, flushes, Ceratec, astronomical amounts for oil of what was the wrong grade quoted in 3 out of 4 cases (ranging from slightly thicker to a lot thicker). [/font]
[font=Tahoma,Verdana,Arial,Sans-Serif]Thing is, if you strip out all of these additions and compare apples with apples, it is still cheaper to do a service at a dealer. Some things are not really speciality things you need a dealer to do: eg: pop in some LiquiMoly injector cleaner yourself for a fraction of the price for instance.[/font]
Parts Pricing
The larger independents get better pricing from BMW than list. I have seen it when collecting parts myself a few times. I would guess they get similar or slightly worse than what Fanatics are offered from Deago. However, in the same way I described above with the additives, there were things like "high altitude plugs" (whatever those are) and coil packs were quoted at literally double the price fanatics get these for from Deago. It is one thing to add 10 or 20% on top of the list price, but how on earth is it double (and then you're still paying to fit it)? So they take the dealer margin, spin a sad story about BMW part pricing and then still add a significant % on top? I spoke to a few other guys (the ones who pointed me in the direction of some of these places) and it seems they didn't even bother checking in with the dealer assuming it would be more expensive. This of course wasn't the case for all of them, but nobody was even parity priced let alone 'cheaper'
Labour Rates
[font=Tahoma,Verdana,Arial,Sans-Serif]I am not sure if an[/font][font=Tahoma,Verdana,Arial,Sans-Serif]yone is checking this (or if they care) but in most cases you are paying exactly the same labour rate as a dealer - sometimes more if there are more hours quoted. I know there are some places where eg: if you have a V10 you're actually better off going to a place which knows the 'tricks of the platform' than going to a dealer (TuneTech springs to mind here as an example or AEW for S54s etc). However I am not sure this is the case with the newer cars - certainly not to the point of having the same rates as a 'prime location' dealer workshop.[/font]
How much of this is ///M=Money and just greed, and how much is just not being able to secure good pricing on components I don't know. Maybe others have different experiences. I ended up using BMW in the end with OEM oil and parts. Plugs and coils were done in my garage (supplied by Deago). I genuinely would have given an indie a shot had pricing even been the same as a dealer - but nobody was close.
I don't think BMW is perfect by any means and I know many people don't have good experiences with their local dealers... but whenever I've had a problem it has been resolved (and quickly) because there are consequences.
Keen to hear others experience.
All I wanted to do was a service and fairly mundane work (for this platform anyway) in the form of plugs and coil packs.
Backyard mechanics didn't interest me but I thought I would look at indies. I found that many of the independents close to me (and even those not-so-close) had me chasing up with them on getting quotes. I am not a fan of chasing people in order to give them money at the best of times. Of those that responded I was not happy with pricing. I also looked into the quotes and saw a variety of things added that made me ask a few questions.
Quoting & Booking process itself:
BMW has come a long way when it comes to this. You put in your VIN online, it identifies your car, you choose what you would like done and (in my case) first thing next morning I got a call from the dealer to book the car in and add more things to check. They were able to do slightly better (once all was said and done) than the online quote.
Indies: I mentioned chasing up above, but another irritating thing was the 'bedside manner' of the people you're entrusting your car. I felt like this was very unprofessional and left much to be desired. This was enough to put me off at least a couple. I honestly don't have the time or energy to be constantly chasing people or making friends with tuners or mechanics. Either way, if the guys are really that busy they are probably making enough money so don't really need mine...
[font=Tahoma,Verdana,Arial,Sans-Serif]The volume of stuff that is added to these quotes is substantial and they tell you that this is all stuff the dealer won't do and if you don't do them your car is basically going to explode. I get the feeling that they like to paint BMW as incompetent (I am not saying there is no incompetence at BMW). All this does is create fear, uncertainty and doubt and is a well known tactic across many industries. Injector cleaners, flushes, Ceratec, astronomical amounts for oil of what was the wrong grade quoted in 3 out of 4 cases (ranging from slightly thicker to a lot thicker). [/font]
[font=Tahoma,Verdana,Arial,Sans-Serif]Thing is, if you strip out all of these additions and compare apples with apples, it is still cheaper to do a service at a dealer. Some things are not really speciality things you need a dealer to do: eg: pop in some LiquiMoly injector cleaner yourself for a fraction of the price for instance.[/font]
Parts Pricing
The larger independents get better pricing from BMW than list. I have seen it when collecting parts myself a few times. I would guess they get similar or slightly worse than what Fanatics are offered from Deago. However, in the same way I described above with the additives, there were things like "high altitude plugs" (whatever those are) and coil packs were quoted at literally double the price fanatics get these for from Deago. It is one thing to add 10 or 20% on top of the list price, but how on earth is it double (and then you're still paying to fit it)? So they take the dealer margin, spin a sad story about BMW part pricing and then still add a significant % on top? I spoke to a few other guys (the ones who pointed me in the direction of some of these places) and it seems they didn't even bother checking in with the dealer assuming it would be more expensive. This of course wasn't the case for all of them, but nobody was even parity priced let alone 'cheaper'
Labour Rates
[font=Tahoma,Verdana,Arial,Sans-Serif]I am not sure if an[/font][font=Tahoma,Verdana,Arial,Sans-Serif]yone is checking this (or if they care) but in most cases you are paying exactly the same labour rate as a dealer - sometimes more if there are more hours quoted. I know there are some places where eg: if you have a V10 you're actually better off going to a place which knows the 'tricks of the platform' than going to a dealer (TuneTech springs to mind here as an example or AEW for S54s etc). However I am not sure this is the case with the newer cars - certainly not to the point of having the same rates as a 'prime location' dealer workshop.[/font]
How much of this is ///M=Money and just greed, and how much is just not being able to secure good pricing on components I don't know. Maybe others have different experiences. I ended up using BMW in the end with OEM oil and parts. Plugs and coils were done in my garage (supplied by Deago). I genuinely would have given an indie a shot had pricing even been the same as a dealer - but nobody was close.
I don't think BMW is perfect by any means and I know many people don't have good experiences with their local dealers... but whenever I've had a problem it has been resolved (and quickly) because there are consequences.
Keen to hear others experience.