Always nice to attend a BMW function of sorts, wether it is the launch of a new model or their annual budget speech function...it is always meticulously planned and you can be assured of good food or snacks. The launch of the X1 was accompanied with the usual sleek advertising with the focus on the "joy" of driving. Its hard to associate an all wheel drive or an on- and offroader with the concept "joy". It works for the new Z4 making rainbow donuts on the showroom floor, but one is not entirely convinced about the same concept in a larger than life example of a mini-me X5...so i would like to test the Xdrive on the shitty roads of Stellenbosch and experience the "joy" for myself and see if BMW succeeded in making the concept fit for this model.
Donford knows how to throw a party.:thumbsup:
We were greeted with this veiled model, anticipating to bare it all.
But there were no ooohs or aaaaaahs...just a luke-warm clapping of hands...the wrong colour (silver) for this model was chosen for the main room and occasion. On the other side of the complex were white and black ones and were far more striking. I think BMW is deliberately promoting the silver, because it does not bring out the agressiveness and at the same time sleekness of the curves...kind of looked bulky and choppy & not sleek, round and curvy as in white. :thinker:
Here she is in white::thumbsup:
Donford knows how to throw a party.:thumbsup:
We were greeted with this veiled model, anticipating to bare it all.
But there were no ooohs or aaaaaahs...just a luke-warm clapping of hands...the wrong colour (silver) for this model was chosen for the main room and occasion. On the other side of the complex were white and black ones and were far more striking. I think BMW is deliberately promoting the silver, because it does not bring out the agressiveness and at the same time sleekness of the curves...kind of looked bulky and choppy & not sleek, round and curvy as in white. :thinker:
Here she is in white::thumbsup:
