HISTORY LESSONS

323i e46

///Member
History: BMW ///M logo colors explained

Tags: BMW History, BMW logo, BMW M logo

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lets talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s see what we can learn about the “M” today.

The first Red stripe represented Texaco, the famous American oil retail brand, who had partnered with BMW during the early days of M racing. Blue represented BMW and Bavarian region. The purple was used to represent the partnership and to allow for a nice transition between the two colors, blending as some may call it.

Once the BMW/Texaco partnership ended, BMW had to buyout Texaco for the rights to the red.

For those of you that are in the imaging or graphics field, here is something that I dug out, the color names and codes used in the ///M stripes:

Pantone:
Blue — Pantone Process Blue
Purple — Pantone 268
Red — Pantone Warm Red

Paint:
blue violett GLASURIT-BMW 4000
light blue GLASURIT-BMW 5002
red GLASURIT-BMW 353

RGB:
Blue — 0 138 201 (Hex: 008AC9)
Purple — 43 17 90 (Hex: 2B115A)
Red — 241 26 34 (Hex: F11A22)

Pantone = color process (order) used by printing shops to define colors.

Paint = in this case it is refering to a GLASURIT paint code. Or a specific mix of auto paints.

RGB = Red, Green, Blue. The same process your computer monitor or TV uses to make colour
 

323i e46

///Member
Very interesting. Thanks for that piece of history. Have a REP point.

thanx and you are welcome

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the three stripes have been used by BMW as a mark of excellence and perfection.

so for those lucky enough to drive the ///M, smile, you are ridding the wave.
 

323i e46

///Member
:idea:

now we can even paint our garage doors with the exact colours of the ///M


some more interesting facts


The following info was transcribed from the video:



Aircraft engines are the origin of the myth. People think that the BMW logo is based on a rotating airscrew. The origin of this interpretation is the cover of a BMW aircraft magazine. This picture (shown below) was taken in 1929, years after the logo first came into existence. Respect for the publicity department back then for the fact that the airscrew myth continues today.


BMW magazine cover illustration

1929 BMW aircraft magazine cover illustration (close-up)

But what’s really behind the origin of the logo? For those who are trying to answer this question unavoidably come across the aircraft engine manufacturer Rapp.


“As Rapp grew into BMW, BMW assumed all the business segments, and the company wanted the logo to be oriented on Rapp’s logo. As you can see here on this example, Rapp has a black horse as a symbol on its logo. BMW chose the Bavarian national colours as a symbol, but arranged the letters exactly like Rapp. So you can see very clearly how the BMW logo was developed.”
— KAI JACOBSEN, AUTOMOBILE HISTORIAN, BMW GROUP

BMW logo Rapp logo

Rapp Motoren Werke logo, Bayerische Motoren Werke (BMW) logo

Bavaria flag

flag of Bavaria

we can now see how we got the Blue and White checkerd.
 

Andy1GP

///Member
Don't know where you got the info from but frankly just grateful :) Keep more info like that coming in. It is appreciated by many :thumbs:


The BMW logo is a repost but the M stripes history is :thumbs:
 

323i e46

///Member
Don't know where you got the info from but frankly just grateful Bluebiggrin Keep more info like that coming in. It is appreciated by many Thumbs

thanks Andy1GP

i will also appreciate the reps :grin:


The BMW logo is a repost but the M stripes history is Thumbs[/qoute]

the info is not totally new as its in public domain.

when we Google and do mid level info research we cannot eradicate some repetition

cheers for the heads up Andy1GP
 
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