The article already explains which market, a market that uses a car as an A to B. That doesnt care about passion and build quality or ///M Uber alles.
The whole drive for this FWD car is an MPV for mum to hoard the 4 kids and their 3 dogs around in. Its a KIA with a BMW badge on the front.
I would be more upset about the fact that they are making an MPV considering we already have the entire X range and GT range to pick from not to mention the Countryman.
Look what happened the last time Merc tried this!
A market obviously exists for a "premium" we talking anything better than what KIA and Hyundai have already perfected family wagon which is affordable, easy for mum to drive and has a Motorplan.
BMW does not need RWD to make that a success - And this is my point. None of those mums are going to walk into BMW saying I want the fastest RWD Multi Purpose vehicle you have on offer!
None of anything said in this thread attracts any client looking for a MPV to the BMW brand, so why cater for it?
Whilst I would prefer to see BMW continue to produce RWD cars for the rest of my life the fact remains that they have a concept where RWD vs FWD is completely irrelevant and FWD, using a platform like the MINI platform which has proven itself many times already, will cost very little to adapt and then the you pleasing the bean counters too.
The day BMW want to produce the 3 series in FWD is the day you need to start worrying, this is nothing but BMW trying to maximise profits.
Mike