Editorial: Icon of a decade – The E30 3 Series

[Nic_s]

Remember the 1980s? Who could forget the decade of big hair, extravagant fashion, great music and groundbreaking technical achievements – brick-sized cell phones, monochromatic PC screens, first Mac computers and squarish car design. Tacky and hilarious from today’s perspective, but I always say that I was born a decade too late.

Facing severe losses, BMW abandoned the large luxury saloon market in the 1950s; Mercedes-Benz was too large and too powerful to compete with. Instead, the company has created something truly revolutionary – a range of smaller sedans with traditional BMW luxury and performance characteristics. The so-called “New Class” line up was an instant success around the world and had helped BMW to establish its trademark sports-luxury image, the theme present in its cars up to these days. Growing rapidly during the 60s and 70s, small bavarian sedans were already established as a serious threat to Mercedes-Benz, mostly because Merc was all about comfort and luxury, while BMW has added performance and fun handling to the prestige market, something that was unusual at the time.

And then came the 80s.

Read more here: http://www.bmwblog.com/2010/03/22/editorial-icon-of-a-decade-the-e30-3-series/


A True icon and a car that will be loved for a long time to come. :thumbsup:

 

[Raybimmer]

The bm everyone wanted and could afford , now favourite for gravy train passengers .