Why can't BMW fit the performance accessories at the factory while the vehicle is being specced. It does not make sense to me that we are forced to buy these parts aftermarket from the OEM. The problem is say for example I buy the BMW performance springs, I will be left with a spare set of springs in my kitchen. Likewise for all the similar parts. I saw stealth135i advertising his M-steering etc for sale after buying the performance steering wheel. Why is BMW making things so difficult for us and inconveniencing us?
Not only is this a convenience issue but it would also reduces the cost of the parts. For example regarding the steering wheel, rather than paying the full price for it, they could just charge the price for upgrading to it at the factory. In other words just add the difference in cost which could have cost impact much less than 12k. The same can be said for the carbon fibre interior trim. That costs in the region of 15k but I wonder what it would cost as an upgrade option.
Another problem that I have is that the sales people don't have any knowledge about these products. I waited about two weeks for info from the salesman from a very popular jhb dealership. Eventually i had to go in personally to sit at the computer with the parts salesman and find the parts and prices. Two of the dealers had the excuse that they hadn't been trained on this. They also said that they do not sell a lot of these parts as they were too expensive, I disagree on this as the reason why they haven't been selling this is due to the salespeople not knowing about it to market it. These dealers were also not aware of the tii concept which i think is bad as it immediately tells me that I know more about the product they are selling than they do.
I cannot understand BMW's logic for handling the performance parts issue in this manner. They are BMW accessories so why can't it be handled in the standard manner as the other BMW options. Does anybody else out there share my views?
Not only is this a convenience issue but it would also reduces the cost of the parts. For example regarding the steering wheel, rather than paying the full price for it, they could just charge the price for upgrading to it at the factory. In other words just add the difference in cost which could have cost impact much less than 12k. The same can be said for the carbon fibre interior trim. That costs in the region of 15k but I wonder what it would cost as an upgrade option.
Another problem that I have is that the sales people don't have any knowledge about these products. I waited about two weeks for info from the salesman from a very popular jhb dealership. Eventually i had to go in personally to sit at the computer with the parts salesman and find the parts and prices. Two of the dealers had the excuse that they hadn't been trained on this. They also said that they do not sell a lot of these parts as they were too expensive, I disagree on this as the reason why they haven't been selling this is due to the salespeople not knowing about it to market it. These dealers were also not aware of the tii concept which i think is bad as it immediately tells me that I know more about the product they are selling than they do.
I cannot understand BMW's logic for handling the performance parts issue in this manner. They are BMW accessories so why can't it be handled in the standard manner as the other BMW options. Does anybody else out there share my views?
