Camo is on it to allow for testing and keep the final design secret until launch.
Agree the current shape is a cracker, will be interesting to see how they stack up
The camo hides styling features. These features go a long way to making the car easy on the eye. Just looking at the first X5 and the styling you will see they had to stack a bunch of horizontal lines to break it up. Look at the front bumper... now try taking those out and you have a lumbering range rover